An Off-Road Edge as Vox Weather Partners with Subaru
A sturdy and stylish Subaru Crosstrek is helping Vox Weather meteorologists Annette Botha and Michelle du Plessis reach remote and rugged locations more safely for storm and snow chasing, as well as their always-exciting ‘Beyond the Forecast’ episodes.
Vox Weather has entered into a partnership with Subaru Southern Africa, placing an impressive off-road-ready Subaru Crosstrek at the disposal of Annette and Michelle. The vehicle proudly carries Vox Weather branding on its doors, making it easily recognisable on the road and in Vox Weather content.
The partnership expands the team’s ability to report from remote and challenging locations, while improving safety for the presenters and crew members.
For Vox Weather, the car is more than just a marketing asset. It is a practical tool that changes what the team can do on location. Annette and Michelle enjoy filming outside broadcasts, storm and snow chases, and feature pieces for Vox Weather’s ‘Beyond the Forecast’ series. These segments can take the crew over gravel tracks, steep terrain and into adverse weather.
“Our horizon has expanded when it comes to storm and snow chasing, or any video concept that we want to shoot outside, because we now have the right vehicle to take us there,” says Annette.
She outlines the kinds of assignments the team can now tackle with greater confidence: “Michelle and I can go storm chasing and snow chasing during cold fronts in Cape Town this winter, and drive much more easily on gravel roads for our ‘Beyond the Forecast’ episodes,” she explains.
“We feel so safe in the Subaru Crosstrek. It allows us to embrace opportunities that previously would have required more caution, or might even have been beyond our scope. We are excited to think in ways that are a little more extreme and adventurous, because there is so much more that we can do now with the right vehicle to take us there.”
Subaru builds vehicles designed to give drivers confidence in all weather conditions, and the collaboration with Vox Weather is a great platform to show people the value of its technology, particularly the Symmetrical All-Wheel Drive system.
Annette adds: “The vehicle’s on-board modes also make it versatile. Drivers can choose settings tailored for light snow and gravel, or for mud and more extreme snowy conditions, allowing the car to adapt quickly to changing terrain without compromising on performance.”
She says Vox Weather will feature the vehicle in regular content, including short social reels, on-location intros and select ‘Beyond the Forecast’ episodes.
“We are so grateful to Subaru for trusting us with this Subaru Crosstrek and giving us the chance to take on more extreme and exciting adventures. This is more than just a vehicle. It is a partnership built for the road, for the elements and for the journey ahead, because when the weather changes, we move with it.
“Michelle and I feel confident in this car and safe, not to mention stylish, with the stunning Vox Weather branding combined with the vehicle’s Sand Dune Pearl colour. We look forward to driving in the rugged areas of our beautiful Western Cape. Don’t forget to hoot and wave if you see us!”
