As Winter 2025 tightens its grip, more and more viewers are tuning in every day to the skilled presentation and deep expertise of Vox Weather’s popular Meteorologists, Annette Botha and Michelle du Plessis.
Vox Weather, which was launched and managed by telecommunications and IT services provider Vox, is now proudly on the peak of reaching 500,000 followers as South Africans across the country rediscover the joys of a daily weather update that’s presented with flair and style.
So it’s “Goodbye app…” and hello to “No matter the weather, we’re in this together!” as we tune into the daily weather news.
The first significant milestone was reached when Vox Weather grew to 50,000 followers within the first six months of launching in late 2021. After this, the platform took just another year to double up to 100,000 dedicated followers, and a reach of close to two million people per month, on average, in its first 18 months. Now, in mid-2025, Vox Weather is on the bridge of crossing the half a million mark – groundbreaking and impressive indeed.
But what is making the Vox Weather channel so successful? There are probably multiple reasons for this, but Vox Social Media Specialist Lynelle Davids, who tracks the Vox Weather statistics regularly, has some ideas.
“For starters,” she says, “it helps that the weather is presented by two living, breathing rays of sunshine… but seriously, there are indeed multiple reasons for the growth. Besides the interesting content – the weather is important to everyone! – the animated graphics are modern and eye catching, but also easy to understand. There is, of course, serious technology behind each graphic that they share.
“Annette and Michelle are both highly qualified scientists, bringing credibility to their weather presentations – they really understand what they are telling the viewers; in fact, they prepare the visuals themselves from the raw data.
And Vox Weather makes excellent use of available social media platforms to actively market its content. This includes sharing different types of information across the channel’s home web page as well as Facebook, YouTube, X, Instagram, WhatsApp and LinkedIn.”
Annette says: “We are so humbled to have achieved this important milestone of 500,000 followers, and appreciate the time and trust our audience has placed in us by regularly tuning in across the various platforms for the latest updates. As we like to say: it’s all about putting the ‘WE’ back into weather!”
Michelle adds: “It’s a joy and an honour to deliver a presenter-led weather report, together with animated graphics. It’s our belief that this truly helps to bring the weather to life with a real personal touch.”
According to Lynelle, there have been some interesting additional milestones achieved lately for Vox Weather’s social media numbers.
“We recently saw an incredible spike in followers on Facebook,” she clarifies, “when Annette and Michelle gained 5,300 new followers in two days! And WhatsApp saw the same spike with 112 new followers in a similar time frame. This represents some of the stepping stones in the overall rise towards the recent milestone of 500,000 followers.”
Vox Weather also offers a partnership with agricultural publications Landbouweekblad and Landbou.com, providing weather information to their readers.
“We look forward to achieving our next milestones,” says Annette. “Each new broadcast and every new follower represents another step toward our mission: empowering South Africans with accurate daily weather updates, as well as a more holistic understanding of weather patterns and their impact on the planet,” she concludes.
